A luxury fashion brand known for customized apparel designs was keen on building an identity that communicates the elegance, personalization, and style that the brand stands for. They wanted to appeal to the high-end and high-income groups.
Our Approach: A simplistic color palette was selected, and extensive focus given to creating a unique font style that will immediately catch the user attention. A logo element was built that fused the letter ‘A’ to showcase the artistic side of the brand. The same essence was carried into all their brand stationery and store branding.
Works done: Logo, Tagline, Stationary, Store Signage and Launch promotions